Hello,

I'm currently a Senior Product Designer at First Republic Bank.

Prior to this, I've designed several consumer and B2B experiences, both at scale and new-to-market.

In 2022, I received a Masters in Integrated Product Development at Carnegie Mellon University. I also hold a BFA in Design from School of Visual Arts, New York.

tibrewala.kanika@gmail.com

What my colleagues say

"I admire Kanika's natural ability to cut through the clutter and get to the heart of something.

She has a natural confidence in her teammates that, in the end, doesn't just add up individual capabilities, but multiplies it."
- Sindhu Shivaprasad, teammate @Pause (Obvious)
"I was very impressed by how experienced and knowledgeable she was. She had a lot of insights on developing and launching software products helped make the launch a big success."
- Chandra Ramanujan, teammate @Pause (Obvious)
"I have not met a lot like Kanika, as she seems to possess a natural ability to empathise with people. She is a strong willed, bold and a practical designer."
- Adithya Jayan, teammate @Microsoft
"She's organised, driven, and a great communicator. Any company would be lucky to have her."
- Noelle Newbold, manager @R/GA


What I believe I bring

🎨 Creative thinking
✏️ Love for writing
🧠 Strategic thinking
πŸ”Ž Deep focussed
πŸ“ Contextual problem solving
πŸ“ˆ Knowledge of business fundamentals
πŸ—Ί Experience navigating ambiguity
πŸ“ Interest in research methods
β — Enterprising attitude
🌏 Cultural sensitivity
πŸƒTenacity
πŸ‘€ Curiosity
πŸ€“ Quick learnability

Resume decoded

Post a stint working with Nike's powerful visual systems at R/GA, New York, I joined BookMyShow, India's largest ticketing platform. Here, I designed for the Indian diaspora across their newly launched product. I also built cross-platform solutions that aligned with their mission to grow to different forms of entertainment like events and music.
‍
Eventually, I left to build for global scale at Microsoft's fastest growing product- Teams. I worked closely with PMs, researchers, engineers and fellow designers to create Calendar experiences for Desktop and Mobile.

Curious about where ideas come from and how they contribute to business growth, I joined Swiggy - India's fastest growing food delivery start-up, in their independent R&D vertical called Labs. Here, we ran data-informed initiatives to spawn new verticals of business. I worked with cross-functional teams, building end-to-end product experiences across software and IoT. I also led an initiative to define the Product & Design vertical- its vision, guiding principles and ways of working.

My growing interest in 0-1 products led me to take on the risk and rigour of being a founding member at Pause, an independently developed product by a seasoned design consultancy, Obvious. Here, I wore many hats across the development and distribution process, exposing me to the deepest interlinkages between product and business.